Chapter 3 Sections 3.1 and 3.2, ch 13 pages 329-330

Section 3.1
How Messages Persuade
Different from what we've been learning so far, todays reading went over Angle of Vision,  which is a technique to convince readers of a CERTAIN/SINGULAR point of view rather than exploring all options as we have been previously. It goes to explain how to use sentence structure, vocabulary, and correct selection of words and details to show the angle of vision. After this they explain how to determine the different angles of vision present in a topic or story or writing, using an image and a story as examples after which they dissect them, showing which aspects of the writing or image belong to the angle of vision. Finally they conclude by stating strategies for constructing an angle of vision, with examples such as: State your intention directly, select details that support your intentions, and choose words that frame your subject in the desired way or have the desired connotations.
Section 3.2
Messages Persuade through Appeals to Logos, Ethos and Pathos.
This section goes over Ethos, Pathos, and Logos, terms and rhetorical devices I am quite familiar with. They explain how each one works, with Pathos being an appeal to emotions, logos being an appeal to logic and reason, and ethos be an appeal to character and trustworthiness. They then briefly explain how the three while being different also work together and can blend to create the ultimate appeal depending on who you are trying to reach.
Ch 13 pages 329-330 (I threw these in this post rather than make a single post for 2 pages)
Informal Fallacies
They include an intro to fallacies "murky reasoning that can cloud an argument"
the common fallacies they introduce are: Post Hoc, mistaking sequence for cause. Hasty Generalization, grouping things together without proper knowledge or research. false analogy, where the two things being compared or argued are too different to be correctly used like that, and then they go on to list the rest.